HiFeel free to click around.
Professional work created in a collaborative environment, solving real-world problems and delivering impactful design solutions.
Independent projects crafted for diverse clients, balancing creativity with tailored, client-focused outcomes.
A space for concept designs, explorations, and ideas I enjoy creating and sharing.
Personal artistic expressions that reflect my creativity beyond structured design projects.
A space to document the exact prompts, iteration loops, tools, and editing workflow I use to turn rough AI outputs into polished visual directions and production-ready explorations.
Design was something that always stayed with me from the childhood. I used to be a coder until 2020. That’s when I decided to switch careers and move into design.
In hindsight, design probably came from my father. He always cared about how things were around him. From how footpaths connect to roads, to how easy an electronic device is to use. He paid attention to all of it.
Being a coder gave me the perspective of how computer works. Design is teraching me how humans work.
After getting a design job, I realised design is also about working with the business. Hitting numbers. Improving metrics. Fixing funnels. Reducing friction. All while still delighting and helping customers. That’s what I focus on now.
I learned design by practicing. By trying new products and apps. But mostly by staying curious.
With the rise of AI, I can now create what’s in my head at the speed of light. Iterate -> Experiment -> Fail -> Iterate again.
Fail fast. Learn fast.
In my free time, I read books, create videos, work on side projects, spend time with friends & family or on my Playstation.
As part of Bajaj Finserv Insurance Team, I focused on creating innovative, well-crafted, memorable product experiences for millions of users.
Bottem Funnel: Redesigned cart & payment screens, boosting conversions.
Mid Funnel: Redesigned PDP, PLP & Created Supercards for consistent UX
Membership: Created Gold page with benefits and transaction history.
POS: Updated designs for LK Stores' Point-of-Sale application
Open to product design roles, collaborations, freelance projects, and thoughtful conversations around design, systems, and creative technology.
Reducing friction across the entire funnel and improving clarity in complex family scenarios led to faster decision making and strong uplift in both conversion and revenue levers.
The biggest lesson: preventive design always outperforms reactive fixes. Catching errors before they happen through smart defaults, inline validation, and progressive disclosure had a compounding effect across every stage of the journey.
Shipped to 100% of users in Q3 2023. Significant improvements across all tracked metrics within 8 weeks:
Insurance is a trust product. Every visual, every label, and every interaction either builds or erodes that trust. The biggest design win wasn't a flashy UI it was the decision to surface exclusions clearly upfront, even if it reduced plan selections short-term. That honesty paid off in satisfaction scores.
I also learned how to work within regulatory constraints without killing the experience. Several UI patterns needed legal sign-off, and getting design-friendly approvals required presenting data alongside mockups in every stakeholder meeting.
Launched in beta to 20% of users. Early signals were strong enough to roll out to 100% within three weeks.
The line between discovery and overwhelm is thin. Our first iteration went too immersive with fullscreen takeovers and autoplay. It felt exciting in demos but exhausting in real use. Pulling back to a controlled vertical flow with opt-in depth was the right call.
Good discovery design is invisible. When it works, users don't say "great UX"; they just say "I found something amazing." That's the goal.
Most complexity in insurance design lies in logic, not visuals. Designing without UI first improves clarity of thinking and forces you to solve the real problem before decorating it.
Edge cases define real product quality. Strong alignment with business is critical in regulated domains and once the branching logic became clearer, every downstream screen became easier to design, test, and scale.
ReFi sits at the intersection of Web3 complexity, financial decisions, and environmental impact a combination that creates compounding friction for users.
In Web3, clarity beats innovation. Financial UX must remove fear before enabling action and visual storytelling (like NFT reveals) can bridge the gap between abstract concepts and genuine emotional investment.
The deeper lesson: good UX hides complexity without removing capability. The system felt simple on the surface while giving power users full control underneath that balance is the hardest thing to get right, and the most valuable when you do.
AI products must prioritize trust and explainability above everything else. Good UX hides complexity without removing capability and data products succeed when they reduce time-to-decision, not just improve visuals.
The outcome: Colrows evolved into a system where business teams can go from question " insight " action in minutes, without relying on data teams. That's the real measure of success.
Designer of digital and visual products based in Pune.
Currently working as product designer at Bajaj Finserv.
Fun fact - This website is fully vibe coded by me.
As part of Bajaj Finserv Insurance Team, I focused on creating innovative, well-crafted, memorable product experiences for millions of users.
Bottem Funnel: Redesigned cart & payment screens, boosting conversions.
Mid Funnel: Redesigned PDP, PLP & Created Supercards for consistent UX
Membership: Created Gold page with benefits and transaction history.
POS: Updated designs for LK Stores' Point-of-Sale application
A curated selection of projects that reflect my approach to thoughtful, user-centered design.
Design was something that always stayed with me from the childhood. I used to be a coder until 2020. That’s when I decided to switch careers and move into design.
In hindsight, design probably came from my father. He always cared about how things were around him. From how footpaths connect to roads, to how easy an electronic device is to use. He paid attention to all of it.
Being a coder gave me the perspective of how computer works. Design is teraching me how humans work.
After getting a design job, I realised design is also about working with the business. Hitting numbers. Improving metrics. Fixing funnels. Reducing friction. All while still delighting and helping customers. That’s what I focus on now.
I learned design by practicing. By trying new products and apps. But mostly by staying curious.
With the rise of AI, I can now create what’s in my head at the speed of light. Iterate -> Experiment -> Fail -> Iterate again.
Fail fast. Learn fast.
In my free time, I read books, create videos, work on side projects, spend time with friends & family or on my Playstation.
